Why You Need a Customer Loyalty Program

As a business owner, you may have wondered: How can I create loyalty among my customers? How can I encourage repeat purchases? The answer to these questions lie in a customer loyalty program, specifically a mobile stamp card solution. A mobile stamp card solution is similar to a digital wallet, and contains all the stamp cards a consumer may need in one app, eliminating the need for paper stamp cards. This solution rewards consumers with discounts and promotions. But you may be wondering, how discounts, and even coupons, can help your business. Actually, research has shown that in 2018, discounts and coupons came in as the top-ranking tactic for driving loyalty with 61% of consumers saying they use them. More research has also shown that 87% of shoppers reported that they want brands to have loyalty programs. Here are five benefits of a mobile stamp card solution:

Retaining existing customers

Almost everyone knows that 65% of a company’s business comes from existing customers. This means that retaining your existing customer base is crucial to your company’s growth. Incorporating a mobile rewards solution will help with customer retention. 54% of customers consider no longer shopping with retailers who don’t provide them with engaging content and relevant coupons. Retain this 54% by incorporating a customer loyalty program.

Gather relevant and rich customer data

Data is important to your business. With consumers increasingly desiring a more personalized and relevant shopping experience, data is becoming more and more crucial to the growth of a business. 61% of consumers feel better about a company that delivers custom content, and are more likely to buy. With a loyalty program, you can get access to rich customer data and use their purchasing trends to tailor your company’s offerings.

Attract new customers

69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program point. Just by having a rewards program, you can reduce the cost it takes to get a new customer and organically attract them.

Increase sales and repeat purchases

As a business, you want to increase sales. Statistics have shown that loyalty program members actually spend between 12-18% more per year than non-loyalty program members. So, leverage this opportunity for sales and repeat purchases by joining a loyalty program.

It’s easy!

The last benefit of a mobile stamp solution is that it’s easy and simple. Everything happens digitally. 53% of consumers actually expressed a desire for all coupons to be digital. Through a mobile stamp card solution, a rewards program will be super easy to incorporate into your business and user friendly for your consumers as well!

What’s the next step?

In order to attract and retain customers, increase sales, and gather relevant data, you as a business owner should incorporate a mobile stamp card solution. With everything becoming digital, your rewards program should follow as well. Elephant Foot Stamp is digital mobile rewards program that you can easily incorporate into your business. Following a traditional stamp card structure, your customers can get stamps every time they purchase your product and receive rewards for doing so! If you are interested in receiving these benefits, feel free to reach out to us!